Editorial photography is often the photography that supports the written word by being the image next to an article or some other form of related text in magazines, news papers, websites, brochures and more things along those lines. Art Directors or Picture Editors from advertising agencies, magazines or design groups usually commission self-employed photographers to take the their desired editorial images by briefing them on the story, the sort of content of the image in order to grab reader attention or link better with the article and the target audience for that particular magazine or newspaper.
What range of photographic work is being undertaken by photographers in fulfilling editorial assignments?
Producing high quality photographs to a tight deadline and exacting client specifications can prove stressful. In order to succeed in the fields of Advertising and Editorial Photography, photographers should therefore be organised, practical and creative, with a calm, friendly attitude. They must be highly motivated and self-confident in order to promote themselves, and should continually update their presentation portfolio. They need to understand the principles of composition , and have an appreciation of shape, form, colour and tone .
Many photographers in the Advertising and Editorial Photography fields start out by assisting an established photographer and learn on the job. This can provide invaluable experience, offering the opportunity to meet clients, art directors, models, etc., to hear their discussions with photographers, and to understand the details of the preparation, execution and presentation necessary to the job. Editorial Photographers may also start out as a Press Photographer or Corporate Photographer who shows a particular aptitude for taking strong thematic photographs.
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